The Advance Group Unveils New Brand Identity

jmolloy590 December 29, 2011 1
The Advance Group Unveils New Brand Identity

Advance Commercial Movers, Molloy Bros. Moving & Storage Agents for   Mayflower Transit, and FITCO Furniture Installation Company Realigned Into   Integrated Full Service Moving and Relocation Company

OLD BETHPAGE, NY- – The Advance Group (www.theadvancegrp.com) has formally   unveiled a new brand identity that represents a significant milestone in the   company’s 40-year history. This signals its evolution into the largest and most   experienced moving and relocation company in the New York metropolitan area. The   Advance Group is formed from leading businesses in the commercial moving, office   furniture installation, distribution, storage, document management, and employee   relocation fields.

Recently, Advance Commercial Movers, The Advance Group’s commercial moving   business unit, celebrated its 30th anniversary. Begun in 1979 by T. James Molloy   as Advance Relocation and Storage, Advance Commercial Movers capitalized on the   growing need of businesses to relocate throughout the New York market and across   the nation. Molloy Bros. Moving and Storage, another business unit and a part of   Mayflower Transit, has earned quality performance awards since 1998.

As part of the introductory program, The Advance Group will launch a series   of new marketing and advertising initiatives including new websites,   comprehensive sales materials, and an aggressive media campaign. The goal of the   program is to create awareness within the business community and existing   clientele of The Advance Group’s leadership position and its extensive resources   and capabilities.

This program is part of a fundamental transition in the way The Advance Group   will market its services. It has always been the vision of the company’s founder   and CEO, Jim Molloy, to become the favored solutions provider for the most   challenging relocation projects from the largest companies in the New York   market.

“Planning is second nature to us in the moving business, and we have been   planning this project for several years. With the changes to the economy, we   felt now was an ideal time to roll out our new brand identity and marketing   initiatives. Together, these new programs will allow us to improve the client   experience for both new and existing customers. As the economy regains its   strength, The Advance Group will be in an even stronger position to take   advantage of opportunities,” said Mr. Molloy.

The Advance Group is formed from leading businesses in the commercial moving,   office furniture installation, distribution, storage, document management, and   employee relocation fields. The Advance Group has over 40 years of broad-based   experience, national and international connections for complex moves, the   largest talent pool and most experienced management-level team in the industry,   and a centralized management operation. Together, these services provide a   seamless, cost-effective, and highly coordinated response to the most   challenging move and relocation projects.

One Comment »

  1. Dave December 29, 2011 at 6:17 pm - Reply

    My brother used this company to move his home from new york to Riverview Florida. He had no issues with them. After researching other moving companies in Long Island he went with Molloy Bros. The price was right and everything was deliver on time and without any issues.

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